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100+ checks · 6 platforms · 1 audit run

Everything StackXray audits.

Connect your client's Google properties once. StackXray collects data from all six platforms, runs parallel AI analysis, and synthesizes cross-platform findings that no single-platform tool can see.

Get startedSee pricing

How it works

From OAuth connection to client-ready report in under 10 minutes.

01
01

Connect Google properties

One Google OAuth grant per client. We request all scopes upfront so you never have to re-authenticate. All tokens encrypted at rest.

02
02

Run the audit

StackXray hits all six Google APIs in parallel — GA4, GTM, Search Console, Ads, Merchant Center, and PageSpeed. Collection takes under 60 seconds.

03
03

Claude analyzes

Per-platform analysis runs in parallel. Then Claude synthesizes cross-platform findings — issues that only appear when data from multiple platforms is compared.

04
04

Deliver the report

A branded PDF with an executive summary, dollar impact estimate, top 3 priorities, and per-platform findings. Ready to send to your client.

What gets audited

Every check runs against real data pulled from official Google APIs.

GA414 checks
✓Conversion event audit — irrelevant, duplicate, and miscounted events
✓Attribution model alignment with ad platform reporting
✓Stream configuration and measurement ID validation
✓Enhanced measurement settings review
✓Data retention setting risk (2-month vs 14-month)
✓BigQuery export status — raw data backup coverage
✓Bounce rate by traffic source — paid vs organic quality
✓Mobile vs desktop engagement rate gap
✓Referral spam and CRM traffic pollution
✓Custom dimensions — legacy UA vs GA4 native schema
✓Google Ads link status and import health
✓Conversion counting method risk (ONCE_PER_EVENT vs ONCE_PER_SESSION)
✓Top landing page engagement and session quality
✓Weekly trend analysis — sessions and conversions over 8 weeks
GTM12 checks
✓Google Ads conversion tag presence and configuration
✓PII capture in JavaScript variables — email, name, phone without hashing
✓Consent Mode v2 implementation and blocking trigger coverage
✓Tag proliferation — redundant tags for the same interaction type
✓Trigger naming consistency and gap detection
✓Variable naming convention audit
✓GA4 initialization tag configuration
✓Scroll depth and engagement tracking coverage
✓404 error page detection setup
✓Duplicate tag detection across container
✓Dead triggers — triggers with no associated tags
✓Enhanced conversion configuration review
Search Console9 checks
✓Index coverage — crawl errors, excluded pages, valid vs invalid ratio
✓Click/impression performance by query and page
✓Core Web Vitals status — LCP, INP, CLS by URL group
✓Sitemap submission and parsing errors
✓Mobile usability issues
✓Rich results eligibility and errors
✓Average position vs CTR gap — underperforming high-impression queries
✓Cannibalization risk — multiple pages targeting same queries
✓Top declining pages — traffic trend reversals
Google Ads10 checks
✓Conversion action configuration — primary vs secondary, counting method
✓Smart Bidding signal quality — is it optimizing toward the right events
✓Duplicate conversion tracking — GA4 import vs native Ads tags
✓Campaign structure review — ad group segmentation and keyword coverage
✓Landing page quality — paid traffic bounce rate vs organic
✓Impression share loss — budget vs rank
✓Enhanced conversions setup — hashed PII for better attribution
✓Audience list size and targeting coverage
✓Ad strength distribution — poor/below average vs excellent
✓Search term report — irrelevant spend via broad match bleed
PageSpeed Insights8 checks
✓LCP (Largest Contentful Paint) — mobile and desktop
✓INP (Interaction to Next Paint) — replaces FID in CWV
✓CLS (Cumulative Layout Shift)
✓FCP (First Contentful Paint)
✓TTFB (Time to First Byte) — server response time
✓Performance score — mobile vs desktop gap
✓Top opportunities — render-blocking resources, image sizing, unused JS
✓Accessibility and SEO lighthouse scores
Cross-Platform AI Synthesis

The findings no single platform can see

→GA4 organic sessions vs GSC clicks discrepancy — tracking gap or attribution mismatch
→Google Ads conversions vs GA4 key events mismatch — double counting or missing signals
→High CPC bounce rate + slow mobile PageSpeed — paid spend amplifying a UX problem
→Ads bidding on Smart Bidding with no valid GA4 conversion signal flowing to platform
→GSC top queries not appearing in Ads keyword coverage — missed intent targeting
→Consent Mode gaps causing data loss in GA4 that inflates CPA in Google Ads

Built different

Why agencies use StackXray instead of building their own checklist process.

Cross-platform AI correlation

The only thing that matters: finding issues that are invisible on any single platform. GA4 shows 200 conversions — Google Ads shows 40. StackXray finds that and tells you why.

Dollar impact estimates

Every critical finding comes with a business impact statement — wasted ad spend, inflated CPA, missed revenue. Not just "this is wrong" but "this is costing you $X/month."

Claude AI — not rules

Rule-based auditors flag the same checklist items every time. Claude reads the actual configuration and writes findings specific to your client's stack, business type, and goals.

White-label branded reports

PDF reports branded with your agency logo, colors, and footer. Your client sees your agency — not a tool they could buy themselves.

Six platforms in one run

No toggling between tools. GA4, GTM, Search Console, Google Ads, Merchant Center, and PageSpeed Insights — all collected and analyzed in a single audit run.

Parallel collection, sequential synthesis

All Google API calls run in parallel so collection is fast. Then Claude synthesizes cross-platform findings after all data is in — the right order for accurate correlation.

Ready to audit your first client?

Connect your client's Google properties, run the audit, and deliver a branded report in under 10 minutes.

Get startedSee pricing